HONOLULU (KHON2) -- Tinder, the world’s leading dating app, announced Monday. June 3, the launch of profile stickers in celebration of Pride Month.
Created by 2SLGBTQ+ staff at Tinder, these stickers enable users to add meaningful context to their profiles, such as “Came Out Online” and “My First Pride”.
This addition is particularly beneficial for singles looking to connect during Pride season, especially since online dating is the most common way same-sex couples meet.
As an early adopter in expanding gender identities and orientation options, Tinder has long been a supportive platform for queer users to explore their identities and form initial connections within the LGBTQ+ community.
According to Tinder’s Future of Dating Report, more than half (54%) of 2SLGBTQ+ individuals aged 18-25 were out on a dating app before coming out to friends and family.
“With over 20% of new Tinder users identifying as LGBTQ+, we wanted to create an authentic way for them to connect this Pride season,” said Melissa Hobley, Chief Marketing Officer at Tinder. “Whether sharing your coming out story online or looking forward to celebrating your first Pride, we’re excited to help LGBTQ+ users find their Pride this year.”
The new stickers include:
- Came Out Online - A badge of honor for the community of those whose coming out journey started with a digital-first step.
- My First Pride - Going to a Pride festival can be daunting for a newly-out individual. This sticker was created to help first-time Pride attendees find and connect with others to experience Pride with.
- Save Queer Spaces - Whether they’re online or IRL, the importance of queer spaces that foster a sense of acceptance and community cannot be overstated.
- Happy Pride - Pride is a celebration for all, whether you’re just out online or proudly out to the world.
- Proud Ally - Whether you’re part of the community or not, allyship and support are incredibly meaningful to the queer community and something to be celebrated.
The new profile stickers offer a genuine and relatable way for LGBTQ+ users and allies to celebrate Pride, providing more options for self-expression and connection.
Tinder’s Pride stickers will be available starting June 3. Members can view The Pride Sticker Center and add stickers to their profile via in-app notifications.